talked to Video Only today in San Francisco. Not sure how productive my visit was, but i'll relate the details.
Things the Salesman told me:
theyd be selling at list, but i could get on preorder for a couple hundred dollars off.
the XBR3 is a 'best buy exclusive' so they wouldnt be getting any.
if i wanted to buy a TV today, i could get the JVC. it had the same panel as Sony / Samsung and is a few hundred dollars cheaper. How true / untrue is that?
( for the record, i said i wanted a silver TV, thus ruling the JVC out, and he showed me THEIR inventory pic of the v2500, and it was very much silver. even if i'm in the minority, i was very happy to see that. )
He also said that they could negotiate the price even lower and they do a rather inexpensive extended warranty ( 5 yrs / 220 bucks ).
Bottom line - Video Only should be a great place to buy the TV as long as you're not looking for good information.