With hours and hours of gameplay, tweaking my tv to perfect contrast brightness saturation settings, i have noticed a really big breakthrough with this tv connected with VGA on Xbox360.I know it sounds kinda iffy, but setting your xbox's resolution to 1080 makes everything look alot smoother, a little brighter, color alot richer.I dont know how this is possible since the native res for are tv's it 1366x 768 wich would make you set the rez to 720, but oddly enough it looks better at 1080p, try it out for yourself.The only real change is, i guess u can call it the "sharpness" of the xbox display.Yes it looks a tad bit fuzzier than the 720 setting, but from 6 ft away it looks alot more cleaner, less jaggy, color blends in alot better per pixel.Try it out you might like it better.
Contrast 65 <-----------almost possitive thats my settings
Also SD movies look waaay better, and i have my xbox "Reference Levels" set to standard, the others are too dark for me, let me know what you guys think
Sony-46XBR4(returned for clouding issues)
Sony-S500 BD player