I am a LCD mfg apps engineer and have been in the display industry for 26 years and TFT LCDs for 16 years. We first bough a Sharp 42" and returned it for the Sony 40V2500.
Why??? Clouds (nah), banding (myth), other LCD-isms...no
My wife could not stand the shiney black of the Sharp and took the Sony instead. $50 more for 2 inches smaller. Image over substance.