Originally Posted by javier911
As stated in my previous post, my local store told me there are no plans to actually stock or display the 47" in store, but they will be able to order it for me in store rather than online with shipping costs.
Regarding the pickup option, this has always been a mystery that no one in store or at national customer service has ever been able to explain the many times I've asked.
With the old LVM series, whether they were in stock online and in the store or not, they would never allow you to order online and pickup. It annoyed me because at times I was going to buy but I could not use an online coupon code and pickup in store, and often the shipping nearly negated the coupon. I asked many times about this, and they could never explain it. The same is now the case for the 42" TX.
Perhaps it is related to controlling the price, if these are in fact lower margin items as people say.
The BB online store operates on a completely different business model than the brick and morter(B&M) stores. This is why you have not received an answer. They do not wish to tell you or some do not understand.
The issue with the online purchase combined with BB store pickup is that the two are seperate. The online store is associated with the B&M BB stores in name, but they operate differently. They are not one, other than the "Store Front" they both offer in the product line.
The issue with shipping from one store to another, including the online store to the B&M stores is called "Cross Docking".
Each B&M store has a region. Within that region there are multiple states.
A warehouse is designated to a specific region and serves those B&M locations.
Within each region, there is a shipping pattern for the supply chain. That shipping pattern is called "Docking".
When you place a special order, it is placed in the "docking" line within supply chain of that region from the warehouse. That is your "estimated arrival/delivery date".
The trucks are loaded accordingly with the last "dock" at the front of the truck. This creates efficiency in the "docking" process and eliminates much of the loss/damage.
You should be able to "Cross Dock" within your state. This is allowed, due to the lower shipping cost in reference to the cost of shipping from the warehouse.
This also allows the B&M stores added value to the consumer and leverage to the administration of the B&M stores to secure consumer loyalty.
It is an efficient business plan to extend the reach of the B&M to the consumer.
The online business model is not in this business plan...yet. Logistics and a rework of the business model need further attention.
For example, Dell's Direct business model is expanding to include low cost desktop/laptop solutions to Walmart & Sams Club.
Direct competition to Best Buy Brick & Morter and the BB online business model.
This is response to HP taking the lead, leaving Dell in 2nd. HP is saturating multiple markets, which in turn, is tightening the thumbscrews on Dell's Direct business model.
This situation may, in the future, force BB to encompass the online business model in logistics, sales & consumer loyalty to both the B&M and Online services together...but not at this moment. Both of these business models are scrambling to devour the marketshare of its competion as they fall to the wayside.
The B&M competition is currently struggling....failing. Circuit City is handing out pink slips as quickly as it can print them. CompUSA has closed 119 B&M stores. Online options have wreaked havoc on the B&M stores. You can see the result in your local town.
BB has currently embraced expanded options and will continue to do so in the future. Competition will force this issue...but not currently.