hello to all, i just have a couple of thoughts on philips tv's that i would like to share. firstly i have been looking at a lot of tv's lately and as far as delivering a smooth picture it's really hard to fault the philips tv's my biggest concerns stemmed from no direct backlight control. i was almost ready to buy a sony when i went back to the philips site and read the specs on the 7403d and suddenly i am back to a choice of 2, these specs with full backlight control and excellent power consumption figures have pulled me back to the philips. whoever said consumer reports down rated philips really didn't read the article and consumer reports should spend more time in the forums. i have read pretty much every post in the 7432/7422 thread and have found it very enlightening, at least philips cares enough about their customers to read the forum! i think i will be patient and wait for the 7403 as i believe it will be an awsome tv and if i was going to nitpick i would question 3:2 / 2:3 pulldown with 120Hz refresh when 5:1 makes more sense lol. the philips tv's i have seen at costco et all, have all impressed me with there smooth motion and excellent detail even at 60Hz. oh by the way consumer reports didn't even test a philips tv in last years report they just gave a general repair history which includes magnavox tv's, and philips/magnavox still had a respectable number. and to be honest if consumer reports read the threads in the avs i think sony would have finished on top with sharp, samsung, and philips coming in second and toshiba with it's green push following them. consumer reports made toshiba a best buy and i have yet to see a toshiba that didn't try to turn everything green. they are still using same processor chip. just my opinion, tom.