I have had an HD TV since 2000 and I am an avid enthusiast. I bought a 50PZ85U for a friend in 1/09 and set it up at the house and it looked great. just recently was over at the house and was looking at the set. It looks terrible. The black level looks like it has severely degraded, the blacks are a light grey, PQ looks just completely washed out. I checked all the settings on the TV and they were correct, I tried to adjust it using AVS 709 grey scales but it still looked terrible. By comparison my 58S1 purchased 2/10 looks fantastic, excellent blacks etc. Am I seeing things, ie the comparison against my 58S1, or does the 85U have a problem? I don't I'm seeing things, the 85U was a nice looking TV when I set it up for him, I think it may be a victim of the "rising black" level issue. What do you guys think.