I have a Kuro 6020 and concede that its bezel is pretty reflective. Nevertheless, when I am watching TV I am virtually never aware of it, although I often watch in a rather brightly lighted room. In short, don't let the Kuro's shiny bezel deter you from getting one, it shouldn't be a problem.
HT setup: Sony 75XBR X940D UHD HDR TV; Kaleidescape Strato Movie Server 6 TB; Yamaha RX-A3060 AV receiver; Crestron Control System; Hsu VTF-3 MK3 Turbo subwoofer, 6 Hsu HB-1 Bookshelf speakers, 1 Hsu HC-1 Center speaker, 4 Focal ICW8 in-ceiling Atmos speakers; Oppo BDP-103 BD player; Mac Mini HTPC. TiVO Bolt 1TB DVR; TiVo Premiere Elite 2 TB DVR