Well, since i'm an LCD guy, and have said many times that for plasma to compete with LCD in the showroom for the average Joe, plasma had to increase the lumen level so that the perceived "dirty" whites looked brighter and comparable to LCD's (in the showroom), these neoPDP's, with a D-NICE comment of 110fL (100% stimuli white window), truly is intriquing. Why? Well the news at CES pertaining to LCD's this coming year is LED, 120hz/240hz, thinness, 55" screens. I have to admit that LED is to compensate for backlight leakage inherent to CCFL LCD's, 120hz/240hz is to compensate for the sample & hold way of refreshing pixels which result in motion blur/smearing (motion resolution). Well, plasma blacks on the new Panny should be about the same (not quite kuro) but about the same as an LED LCD, at least measurement wise. The 120hz/240hz panel is not needed on a plasma, of course, especially now that Panny is claiming a 1080 motion resolution, the new Panny is thin, and now comes in 54", and efficiency should be comparable to a similar size LCD. The one sticking point many of us LCD people feel was/is luminence/efficiency level. So after reading this thread i get the impression that the new Panny Z/V series can be had at 54", 1080 lines of motion resolution (at least 900), super thin, lower energy cost, and whites that don't look "dirty" but can start out comparable to LCD before calibration with a prediction from a well respected member in here of 5 lumens 110fL (100% stimuli white window) . This is major news to many LCD people since most of us realize that the advances in LCD technology, like 120hz/240hz panels for instance, are a direct result in correcting the shortcomings of LCD compared to plasma. This may not be important to most of you long time plasma consumers as far as the perceived brightness compared to LCD (i'm speaking of the showroom and the average Joe with a first impression). If Panasonic truly cleaned up the "dirty" whites, well, this far surpasses anything LCD is doing at CES.