My TC-P50G25 was delivered yesterday!!!! I set it up last night and here are the first impressions. On turning the set on for the first time, the picture was too contrasty. I spent all of 30 seconds on that before going into the menu and switching to THX mode. I still thought the picture was too bright and contrasty. It also appeared to have a bit of a yellow bias. After watching a bit, I started to explore the menus. I turned on the CATS system that automatically adjusts the TV contrast to the room lighting. Because my room was dark, it immediately turned down the brightness a bit and the result was then much better. Also, the yellow bias seemed to be less and over time seemed to get better as I left the set on longer. I am not sure if the TV needs a certain amount of "break in" before the colors settle in. If I have time this weekend, I may get out the Spyder2 (I know it is not the best) and make some gray scale and color measurements. I will not have time to really fiddle with calibration. Overall, my impression of the set is WOW!!! I previously had a Sharp LCD and this blows it away. Black levels are great. I have never spent time with a Kuro, so I cannot compare, but I am satisfied. I have examined previous generations of Panasonic plasmas and they have definitely reduced the screen reflections substantially. It is as good as my Sharp LCD was in this regard. I never liked the shiny screens of the previous plasmas so passed them over at the time for the LCD. I feel this is very important as I cannot reduce the light intensity in my viewing room during the day. This set is definitely better than last years plasmas for daylight viewing. I will report more later when I get a chance as I am extremely busy at work through Friday. Hope this helps!