Well, I just checked out this tv at avu and the pq is awesome! My wife and myself watched a few parts of (life) bd and we were impressed.I was looking for this set after reading chad's review and other's so we purchased it.We will be getting the tv(60 inch) this friday and this is our first plasma. Whats the break in process? IR?I'm just kidding, nice vibrant colours and pretty bright screen too. I'v been following this thread so i have a pretty good idea of what to do.I had a samsung lcd :lnt5271 line through the middle of screen(less than 2 yrs) and we bought a 40b610 which just shut down all of a sudden after 2 months. We just want a decent set that will last more than 2 yrs and the price wasn't bad either.Samsung makes some nice tv's and maybe we just bought a couple of bad sets but we are done with samsung(well,maybe a cell phone?). We have a hd channel that has picture slides(full screen) that last a couple of minutes each so that will work for the break in process. We looked at a bunch of sets and this one stood out the most.Shopping for a tv is pretty hard with all these choices out there(led,lcd, plasma, 3d,edge lit).Thanks people for being so informative and i always go to this site before i make any big/small buys (home theater).I'll show some pics next few weeks once everything is set up and hopefully there is a callibration thread soon.