PS3 happens to almost the same as the kuro but survived When the PS3 originally debuted in 2006, early estimates put the manufacturing cost per unit at around $805 per console, which lost Sony between $225 and $305 per unit sold. It isn’t uncommon for consoles to sell at a loss as manufacturers make up the difference through game prices and additional components like controllers, while waiting for the component pricing to inevitably drop, but the costs were higher than anticipated. By comparison, the Xbox 360, which sold at a loss of around $100 per unit when it debuted, quickly began to see a profit of $75per console within a year and a half of the its release.
In February, the Wall Street Journal broke down Sony’s fiscal reports for the third quarter and found that the Playstation 3 was still losing about $18 per unit..
Pioneer may have the best tech, but people aren't going to buy at an exorbitant price. ESPECIALLY in this economy. OK, put a $1000 premium on those deepest blacks, but they were asking three times as much as a Panasonic or Samsung for the same size. They could have cleaned up if they wanted to, but they wanted to be perceived as the primo-top-of-the-line manufacturer of plasmas by going for the Marantz and McIntosh crowd and look where that got them. Sad
that's why Technologies has to go hand in hand with the consumers.
sad case that kuro did not survive for not lowering prices.
There are millions of consumers who are not interested in black levels. only in the price.