In part to respond to the rather peurile bashing of the 350, I wanted to post my two cents re the 350 versus Panny's C2. I replaced lcds in two bedrooms with these sets. The LG 350 is in our master bedroom within an armoire and the C2 is in a spare bedroom mounted on the wall. Both have reasonable light during the day.
Other than screen reflection, both offer a much better viewing experience than the Sony W series and Samsung 6 Series I paid nearly double for. In bright rooms, a matte screen lcd is hard to beat unless the plasma has excellent AR coating like the 9G kuro I have and the sammy 860.
Both tvs have under 100 hours and I have been a bit tepid about contrast to minimize the chance my wife leaves a 4:3 image on.
The LG has a very sexy single pane design. The Panny has two panes of glass, which creates a shadow image if you are close and at a slight angle. The Panny's bezel is rather pedestrian and lacks the swivel featre of the 350.
To get the bad out of the way, both are reflective. The 350 is a like a mirror with lighting in a direct path of viewing. I would venture to say I could nearly shave in front of it with bright lights and a black screen. The Panasonic is also reflective, but not as bad. That said, the double pane design is disappointing.
The second flaw for the LG is image retention. While it's not a concern when smartly used, it is a lot more noticeable than the Panasonic.
Black levels are slightly better on the 350 once it adjusts. Before mounting the C2, I placed it next to the 350 and compared black screens. the 350 is slightly darker.
Many folks ask about the pixels for a 720p set. The c2's pixels are less noticeable upon close viewing. The 350's are visible within four to five feet when actively looking for them. I will also mention that I have one dead blue sub pixel on my 350. It is noticeable on the FBI warning screen of movies, but only because I know to look for it. It seems LG's quality control for pixels leaves a bit of room for improvement.
In respects of colors, I personally think the LG has more pop. That said, both blow awat the Sony and Samsung LCDs I had before.
In respects of blu ray playback, it appears the 350 is applying 3:3 with a 72hz framerate. The C2 is 60hz only best I can tell.
In terms of tweaking, the LG has one of the best setup/adjustment menus I have seen in a tv anywhere near this price range. It is truly amazing how many adjustments it offers for a $500 tv. My 9G kuro has probably one tenth of the adjustments the 350 does.
Now, which set do i prefer and which set do i recommend? for casual viewers who want a very good picture at a bargain price, the c2 offers excellent image quality and a set a bit more resistant to image retention that might bother unexperienced plasma owners. It's easy to set up and get using with limited tweaking options. It's the tv I would recommend for my mother. It's a toyota camry or honda accord.
The 350 is a smart-looking set that offers a surpisingly good picture and tweakability at a bargain price. At the $500 mark, you'd struggle to find a 32" lcd from a big name. Despite a few quirks, it offers you a picture that could rival a 40" lcd that costs twice as much. in trite car analogies, it's the volkswagen jetta. It's a hell of a lot of fun, but you know there are going to be a few little kinks.
Oh, and once again, I stopped gaming when i graduated from college. Input lag and hug image retention are things I'll have to worry about with kids in ten years.