just picked this bad boy up at best buy 399.99. WTF I felt like i was robbing them...HAHA...seriously i have owned 3 Samsung Plasmas, A Panasonic Plasma, A Samsung LCD, a Sharp Rear Projection unit, A samsung dlp, etc...I change tv's a lot. For 400 this can't be beat. Shoot for 950 dollars this can't be beat. Smooth picture, nice colors, decent black levels, moderate light output, awesome framerate processing. I use this as a backup to my 150 inch rear projection theatre. It's awesome. I did not want to spend $1500 on a tv after dropping $2000 for a projector. This thing is smoking. Hopefully i can get in there and tweak a little bit of the picture settings and really hone it in, but i just can't get over the deal. Seriously awesome.