I was mere minutes away from making up my mind to purchase a Samsung PN 50C8000, went back to the store for one last look. It was sitting next to a Phillips, not sure which model but I assume not a high end set at all. Anyways the whites on the Phillips made the whites on the Samsung look very craptacular, very dull in comparison. I still may buy the Samsung but not sure now, I watch a lot of hockey so I assume the ice would not look that bright at all. To anyone, how is hockey on these sets, also, is there a way to brighten the whites up at home as compared to the store's settings without messing up the PQ too much?