Hello all, just purchased my first big screen, 1080p TV! After much research, I chose the P50S30 over a Samsung 46" LED. I got it today around noon, and its going in my living room with 4 eight feet tall windows that face south. As soon as I turned it on, I almost was about to call and return it! The picture was very washed out, and I could see myself, and my whole living room in the TV. At night, I usually watch TV with all my lights on. I was incredibly worried it would be just as bad, but good news is there was barely any reflection or glare from my lights! Avatar in 1080i from my cable box looked absolutely amazing!! It's not as BRIGHT as my LED, and maybe a little less crisp, but the picture looks very warm, real, and beautiful! So I'm doing the 100hr breakin with the slides reccomended for the ST30 now, but I keep seeing people list thier settings for the S30 with things like "temp". Where are these settings located? All I have are contrast, brightness, tint, color and sharpness. Is there another menu with more settings? Also, is there a "reccomended" setting for daytime viewing that will greatly increase the brigthness? Or am I pretty much screwed from watching my TV during the day?