Okay, so I told you guys I was going to give my 2 cents when I got the XBR to compare to my 55VT30 which I bought in May 2011. A little bit about me, I'm just a regular guy, I love electronics and go to best buy once a week or I go into withdrawal. I always loved plasmas. My first was a sony 32" Awesome picture, that I still use today in the exercise room, second was a panasonic 42" PX500U, which I still use in the bedroom.
I decided to buy the VT30 back in May because of the reviews and because its the highest end Panasonic. I have never been happy with it because the PQ looked all dull and uninspiring to me, so after having the a-board replace and calibration I still was unhappy.. therefore I bought the Sony.
This is just my opinion!
The sony wins here, the black screen the nice clean borders, and the thinness beats the VT30. Its also much lighter.
The sony wins hands down! I have never seen my xbox 360 or ps3 (playing COD, batman arkham city, and god of war III) look so good on the VT30. I can actually see things now! Shadows, details, silhouettes and the picture is sharper, brighter. I tried every mode on the VT30, it just doesn't compare when it comes to video games. Oh and this whole thing about lag is a bunch of bull, in fact I think the sony is faster than the VT30.
Although the sony is a little sharper, the PQ is about the same, yes it does loose some sharpness sitting off angle, but its negligible and I don't see any ghosting, clouding or any flashligting that others reported. The blacks are significantly deeper than the panny too, and the glare not too much.
I'll post pictures soon
I'm overall happy with my sony, its only been 24 hours, but I'll post more as time goes on. Hope this helps someone who also purchased the VT30 and was unhappy with it, I plan on putting it on sale soon, if anyone is interested pm me, it comes with 3 year warranty thru pauls tv.