Originally Posted by Micker
Vizio is the #1 hdtv seller right now. Do I have to say anymore....
90% of the electronic consumers either don't care about the best, can't afford the best or have no idea what makes the best the best. They see 1080p or some other number and assume that is all that matters. Yeah a Ferrari has a V8 and so does an old station wagon. Does that mean they perform the same?? Its such a stupid numbers game, consumers are stupid and uneducated. Like people quoting dynamic contrast ratios, Oooh this is one trillion to one OMG!! Makes you wonder if they just pick numbers out of a hat.
Pioneer would have run all the other companies out of town if they could have produced the Kuros at a competitive price. Once you hit the $3K+ mark, I would imagine your customer base starts to shrivel up. At that point you need to either be rich or a REAL enthusiast to think about spending that much on a tv. I don't even know one person who calibrates their tv after they take it out of the box, and these people are going to care enough to spend a premium price on a tv??
I agree with this. But the only thing I think is innacurate, is the fact that you say "assume that is all that matters". For the mainstream market, there are three categories: 1. Cheap electronics with more features 2. Brand name electronics with less features 3. Brand name electronics with bells and whistles.
People who buy #1, are just happy that they have a damn TV. If it has 1080p, they probably don't care about that feature anyways. For them, the size of the TV, the price and the fact that it works are the only standards they care about. This is considered entry-level, and is a large bulk of sales each year. There is little electronics education here, or very few that do. Smart buy, will work for a while and is great for cable TV, and plays blu ray at 1080p. Hell they pobably don't notice or care about the difference between DVD and Bluray.
People who buy #2, want to buy a known brand name based on longevity and higher quality. They will sacrifice and get 720p, but be happy that they spent a bit more on something that will last. They will jump on the opportunity when they see a 1080p toshiba on clearance. This, to the population is considered mainstream and is the main bulk of sales. The education of people in TV and electronics here is limited, and big shiny numbers / marketing make a big difference.
People who buy #3, either have money, have no electronics knowledge, or hang out on this forum too much. This category is why there are electronic stores, with salespeople who cram numbers in your head, whisper rehearsed and tactical words in your wallet and put up large displays with colorful and rich content you will 99.9% likely never watch at home. The features of the screens here have all the main features of the year and usually mainly appeal to people who must have the best, or have been convinced that these features are necessary to the survival of their social status among friends, along with the "what if I regret not getting this feature a year down the road?". (that's totally me
) Marketing is the flagship for this category, without it, it would perrish very quickly.
According to my friend who works in electronics sales here (future shop), most $1500 TV's or over, were sold to people who only had the intention of purchasing a $1000 TV. Without the displays and eye candy, it would be very hard to sell these. TV's over $2000 move very slowly. The average sale is between $600 and $800 and the hottest sales are 42" screens.