Thanks so much I think I fixed it.
So basically each app has a default settings. Each app regulates what your setting choices are as well.
Ex) While using Netflix I do not have the option of changing the picture setting, but while watching a vudu movies I can adjust picture setting( but only while the movie is playing, I can't adjust screen brightness on the tv while in the vudu menu.
SO based on the app and what you are doing in the app tv picture settings become more or less restrictive in our ability to adjust what we like.
Design wise I guess this makes sense, but it is very non user friendly.