Well I got the 50pa6500 for $575. After messing with some picture settings I noticed some strong IR from the menu so I'm color washing it at the moment. It's much better than the floor model, they were running components and it didn't even look like HD. I am in debate between this and the Panasonic TC-P50UP that I saw in Sears with an amazing picture, they're know for their deep blacks. The deal was $699 and for Black Friday you get $100 (100,000 points on Sears membership) so really it'd be $599. I might be able to price match them since Sam's has it for $549. SO far, I'm impressed, we shall see.