You can find the 80" Sharp >= $4K. I was a plasma and projector owner, decided to check out the Sharp, ended up buying it from US Appliance for a sweet price...No regrets. I've taken down my projector and am now just viewing the 80" Sharp. Sure it's smaller than my previous 92" screen, but the size difference isn't detrimental to the viewing experience. The 80" keeps me just as immersed in the picture as the projector did, and with better pq (IMO). Admittedly I was only using an Epson HC8100, so it's not a huge leap to get a better picture. Having said that, I didn't see the value in replacing the Epson with a newer JVC or higher end projector because I have no interest in 3D, and lamp replacement; and like the OP, I'm viewing in a living room although I do have light control.