Just curious why everyone uses such low contrast settings. The CNET settings have contrast at 100, due to the brightness being somewhat low on Cinema. On the U50 they even have contrast on 96 for the brighter Custom mode. I'm assuming the lower setting is because of the ABL? When I had this set it looked great in Cinema and Custom at the CNET settings, the only problem was that the set just couldn't maintain that level of brightness output. By that, I mean it wasn't even close, any sort of moderately bright content dimmed the screen considerably. I could understand if CNET was using contrast settings that were way too high, but I don't believe that was the case.