Eh, it's as simple as this. You get what you payed for with a plasma. If one is looking for a TV with no glare and that is good for daytime viewing with plenty open windows, then maybe an LCD is a better option for him or her. I haven't really seen or tested a matte screened plasma, because I frankly haven't had the desire to. I've been watching on a Panny 42X50u for the last 7 years. For the first 5, it was downstairs in the living room where we have A BUNCH of open windows and sunlight. Didn't bother me when we watched it because I didn't really look for it in the first place. For the last 2 years it's been in my older sister's room who is off to law school. I watched TV in her room for a while until I got my 42UT50, and I still have had no problems with the glare! As long as one is not looking for it, then it should not bother them, and these gimicky Plasma's with their filter's and crap aren't even worth the damn money. The UT50 is a great set that's relatively cheap, doesn't have that louvre crap, and is just overall a great set. Glare doesn't bother me because I don't look for it in the first place. Don't worry too much about these matte screen Plasma's, they are honestly redundant, IMO.