Define "low sales."
For example: Let's assume Panasonic plasma sales are running below YTD 2011. At face value that sounds bad: 'Panasonic plasma sales are running 10% below 2011." (or whatever the % may be)
However, now stop to consider that Panasonic announced a REDUCED production schedule for 2012, as compared to 2011, in order to avoid end-of-year fire sales, AND in the hopes of propping up Retail Prices throughout as much of the 2012 sales cycle as possible.
IF the reduced production level is 10%, then a 10% reduction in sales might be expected. If the reduced production level was more on the level of 20 - 25%, then a 10% sales reduction means they are actually doing rather well.
There are other possible comments on sales / relative sales that might be "true" on their face, but fail to take into account the entire facts. The above % amounts are merely speculation - but Pan DID announce a reduced production schedule for 2012. If this has allowed them to better maintain pricing levels, they might be quite happy with "low sales."