I bought one on my VT50 from BB. Obviously, some people see value in these plans and some don't. What I don't think is fair is how some here posit that buying an extended warranty is an unequivocal waste of money. All the statistics of probability won't mean a thing to me if I'm the guy with a broken $2000 TV after 18 months. Yes, that's an if, but it certainly doesn't lie outside the realm of possibility that my flagship TV will kick the bucket. The way things are manufactured and the issues posted about these days don't exactly instill confidence. In addition, depending on the plan (we'll use BB here, for instance) the plan may cover things the manufacturer doesn't. Sometimes manufacturer warranties don't really even cover all that much. Plus, I'd rather not deal directly with a manufacturer. Last year when I had to call Sharp, while they were polite, they basically told me to go kick rocks - that my vertical banding looked completely normal, so they weren't going to send someone out to look at my TV. They made me take a ton of pictures and kept giving me the run-around in hopes I'd just give up - and I did.
ht Panasonic 60" ZT60, Monitor Audio: Silver RX6, RX Centre, Radius 90HD; Martinlogan Dynamo 700, Marantz SR5006, PS3, Oppo BDP-103D
2ch Sony KDL-32W650A, Sony BDP-S1000ES, Marantz PM8004, JVC T-X3 tuner, Monitor Audio Silver RX1, REL T3, Apple TV, Peachtree Audio DAC•iT, Sennheiser HD598
lr Panasonic 50" ST60, Sony BDP-S5100, Apple TV
pc Energy CB-5, Audioengine D1, FiiO A1