One of the reasons I did my deal with a local authorized dealer... I didnt want to deal with the hassle of taking apart the set, re-packaging, deal with shipping labels, etc. Amazon is basically the standard price all dealers look at these days when closing a sale. Most will match or break amazon's price by a few percent (usually 10% the difference) in order to close the deal. What's also good about my local dealer is that in the exchange period (usually 15 days on average - some longer but rare) if there's any legit reason for a return THEY come to the house, help package it up, return it, and then deliver the new model. I should say it's a mom and pop shop. Yes, some still give the rare service that large brick n mortars or online services dont. In fact, they said if there's any service issues required within the first yr warranty they would physically pick up the set, service it, and return the tv. Of course being an authorize panny service contractor as well, helps... Point being one should check around their local dealers and they may be surprised some still offer personal service that makes that extra plus grade over large retailers and online outfits where you're just a number.