I think Paul's uses a 3rd party delivery company so YMMV. I am in Phoenix area and the TV was delivered by a company called "homedirect".
There was no installation or what I would consider a set-up process. There were 3 dudes - they carefully brought the TV into my family room and set it on the floor. They removed the plastic handle dealies that allows most of the box to slide over the top of the TV. They put the batteries in the remote, plugged it in (I already had a surge protector set up prior to their arrival) and turned it on (as I said, I am in AZ so no worries about condensation). They hung out while I put a thumber into the USB slot and started Dnice's slides. I checked to make sure there were no bunk pixels or any obvious faults, filled out their checklist (any damage to packaging, did they put it where I wanted, did they plug it in, did they ruin my house, basic stuff), kicked the dudes a 20 and they split (they seemed genuinely surprised by this gesture so I don't think it's mandatory to tip them - at least here in Phx). The whole process took about 15-20 minutes.
They did not put it on the stand or "install" it in any way. It was left sitting in the bottom portion of the box, on the floor. My neighbor helped me lift it onto the wall mount later that day.
I guess the term "white-glove" might be a bit exaggerated as I am 99.9% sure that putting the stand on or installing a wall mount is not part of the deal, but I am not at all bummed about the delivery service when the price difference from the big local store is considered (best I could get locally was 2799 plus tax). If I needed help putting the stand on or putting it up on the wall, I'm pretty sure I could have bribed those guys into helping me "off-the record" and still came in cheaper than the blue store. For full disclosure, the TV showed up right at 8:00am and beat the UPS delivery of my monoprice wall mount - so I wasn't ready for that anyway.