I bought an LG 55"7600 LED roughly 3 mos. ago and this Panasonic 50s60 three weeks ago. The LG blows the doors off this Panasonic. The LG is breath-taking. Somebody else said he thought the 50s60 was a little fuzzy and not crisp. That's exactly the way I would put it. I always wanted to get a Panasonic Plasma, but all the problems over the years (Black levels diminishing, Burn-in, etc.) kept me from doing so. I decided to get this 50s60 for the bedroom, but I am not impressed. I fooled around with the settings and got it better, but not good enough. C/net just came out with the st60 series review and say it is the best TV picture ever, so I will exchange this 50s60 for that 50st60. I don't need the 3D, but I will take it so I can have an awesome picture. Any others have this 50s60 and find the picture quality lacking? I almost wonder if I just got a bad panel, but now am willing to exchange and pay a little more. I paid 699.99 for the S60, on sale at BB, but will pay 999.99 for the ST60, which is also on sale at BB.