You are correct with twice the price, however twice the price is for the 3D and Smart features and the famous LG panel. Panasonic Plasmas have the reputation (at least mid-high level lines) of stunning picture quality and the Panasonic Plasmas have been expensive, until this model year 2013. In the near past, 55" Panasonic Plasmas have been going for $2000-$2500. This LG LED 240hz with 3D and total Smart features was a great buy at $1499. Now I buy a 50s60 and the picture quality stinks. Now, I admit, it might have just been my TV, but a bad picture is not good at any price. So, I have decided to go with the ST60 instead. Sure, I will pay a little more (250.00 more), but with all the positive reviews now out about the ST60 as C/net's highest rated TV EVER I hope I can enjoy a Plasma for all it's superiour glory!! I guess since I have always been a huge fan of Plasmas, but could never afford one I was really excited for this S60. Only time will tell for my purchase of the ST60.