No direct sunlight. All the light is indirect. The patio door in the room faces north east - that entire wall is french windows, but it's a large covered porch. There are no southeast or northwest windows, just southwest and northeast windows on our home. There is an archway to the left of the seating area that leads to the front room of the house, which has south east facing windows. Personally, I think the room is pretty dim - you can't read in it during the day without lights on. Arizona houses are made to stay cool, which usually means dark. The house is angled so direct sunlight only comes in the southeast windows in the winter mornings.
From the seating area, looking at the TV turned off, none of the windows mentioned are reflected in it.
We mostly watch TV in the late evening. With our LCD TV with CCFL we need to leave on overhead lighting to enjoy it, otherwise it hurts our eyes, and even the black is illuminated. It's a real cheapie - a westinghouse 32" 720P LCD.
Reciever is a AVR-2106 Denon, connected via component cables to the TV, and the Blu Ray is a Denon DBP-1610. We do have an HDMI on the blu ray running straight to the TV, in case we want to upscale a DVD. For native blu rays, we just run over component, as there's no difference in quality and we can switch inputs with the AVR. The AVR also has an XBOX360 connected to it via component cables, and that's connected to the internet via a hardwire to our router. We have 25mbit cable service.The Blu Ray is also connected via hardwire. Speakers are all boston accoustics VR1. Obviously this system is a few years old!
All our online movie services are watched over the XBOX.