This a "take it for what its worth post" on the brightness pops. Excuse me if i dont use punctuation or grammar in this post, but im kinda in a hurry and this info should be passed on to owners and prospective owners. Unless this firmware update that we are hoping for is in the hands of just a few people, there is no new firmware update. I spoke to a remote management tech and she spoke to a product specialist on the f8500. They said they are not aware of this popping problem and they are not aware of any new firmware. She remoted into my television and thankfully, i was able to reproduce the pops on the movie, goon, on netflix. I was also able to produce it on savages blu ray, both in which she saw the pops both times. She said the goon pops were almost grey to white. (pretty accurate, at least to me). Then said she noticed it on savages. Thats a good thing. I told her there are plenty of folks who have this set and are experiencing it. She said that she is only one person and may not be aware of the issues and said she didnt hear many issues with this set b/c its brand new. She did a tv scan remotely and said there are no issues. Said that it shouldnt be happening and ordered a tech to come out. Not really sure what a tech can do, but ill take it if they send it out. I will easily be able to show this tech the pops in person. If you are not calling samsung and are an owner experiencing the pops, then its your fault if samsung doesnt know. They arent mind readers and need peoples feedback to make a change. Hell, the tech even admitted to the abl or whatever the hell its called that the d series suffered from. My first two attempts to their support were the old, "wait for a tech to call in 24-48 hours." Thats bs. They wont call back, at least in my case they didn't. They finally transferred me to a tech and then a remote tech. Just wanted to let you all know. Not gonna lie, a little discouraged that im under the impression that there is no firmware fix. I hope there is, the issue is still not enough for me to return this insanely nice display.