I have been following all the F8500 threads from their inception and just joined the forum today because I just got my own 8500. Mostly, I watch TV (cable and streaming) and, to a lesser degree, watch movies (disk & streaming). I have always favored LED over plasma because of brightness. But, the 8500 seems to have the best of both worlds. So,...I took a leap of faith. I would like to achieve the highest level of brightness while watching TV without losing noticeable color and sharpness detail. Right or wrong set aside, I'm not a strict purist but, I would like to receive the maximum viewing benefit based on my non-purist like for brightness. Can you guys recommend certain "settings" that may come the closest to what I would like to achieve? I'm looking for a good starting point and, from there I suppose I can adjust them if need be. I assume for watching movies that I would want have it set to "Movie" mode? As to watching TV, would it be too much to go with "Standard"? BTW: For the most part, my lighting conditions can be controlled. As an aside, many thanks to all of you who have shared your knowledge - it does not go unnoticed nor un-appreciated!