OK, well i upped my sharpness, and the picture is not soft at all anymore. I basically stayed close to zero based on what most here have, but that didnt cut it for me. 30 is the sweet spot for me! Hey, its what i like, im sure most here will cringe with sharpness that high. I had dynamic contrast on too! Not sure how that happened, So NOW I have the TV i was expecting! As soon as my wife looked, she even noticed. Amazing how just a few lil changes can affect the picture. Thanks guys, now its time to enjoy!