I had the same exact question and ended up going for the 65S60 for the size. I couldn't afford the ST and like you, don't care for all the bells and whistles. My hesitation on the 65 was that the quality wouldn't be good enough. Then I realized. Wait a minute. I have an 8 year old 42" plasma so anything I buy will be better than what I have. We do a lot of split-screen gaming, sometimes 4 player, so size matters there. The panel is in a large room filled with large windows, although not directly behind the viewer, and it hasn't been a problem. Anyway, if you have any questions about the 65S60, let me know. I'm digging it. I have had some issues with it locking up my Denon AVR-887, but am still trying to figure it out and posted in the forum here. Let us know where you end up!