I've been doing a lot of searching and reading through this thread and I've come upon another concerning issue. People are talking about "if you need the extra brightness, get the 8500 or lcd". Isn't there a certain standard that the brightness level should be at (in a given environment, I understand plasmas are not great bright room performers)? I mean just because the brightness output capability of these plasmas is not as high as other TVs, does not mean you need that brightness to make just as good of a bright picture, right? Basically what I'm asking is if the picture quality of a bright scene is not as good as that of other, higher-brightness TVs?