I went by Best Buy today. They had the 50st60 on their main wall next to lcd tvs. The st60 looked dim next to the lcd tvs which i know is normal. i tweaked the settings but were unable to increase the brightness and tried all preset modes. I own a Pioneer KURO which i purchased at Sams Club years ago and when i bought it the KURO that tv looked the worst of the bunch on display. When you get these plasmas home they come to life. My main concern was they were running a demo with Best Buy promos and the color blue was a different shade than all the other TVs around it. I tried all custom presets including tint but the blues seemed off color. Owners of this set can you please express you fellings on color accuracy.