I've was able to compare the F8500 to the VT60 to the Sony 55" 4K. First, pricing. The F8500 and VT60 are virtually the same price at BB. Minor price differences exist between the two at different settlers. The Sony is much more expensive. Second, picture quality. The Sony's picture quality was very sharp. Black levels were not reference. I was let down with all the hype with 4K. The Sony is definitely a transitional product. I think I was let down because the Sony is LED and now that I have seen how good plasma can be, LCD/LED look relatively opaque compared to plasma and appear to hide fine detail in comparison to plasma. I also find plasma to have a more natural picture quality than LCD/LED. The F8500 and VT60 had just as good as picture quality as the Sony. I prefer the F8500 over the VT60. I think the F8500's panel is clearer and lets more detail come through than the VT60. The VT60 is a lot dimmer than the F8500. The perceived contrast ratio of the F8500 is way better than the VT60. The VT60 has a lot of dithering that is noticeable close to the screen. The F8500 dithering is much more benign. BTW, I have wanting an Elite for a very long time. While the Elite has very good black levels, it is an LCD/LED panel. Fine detail is obscured, not as much as other LCDs, but I could see the obscuration. BB was willing to be negotiable on their Elite pricing and if I took one home, I would probably forget about the obscuration of fine detail. Even with discount pricing, the Elite is still too expensive in my opinion. The Elite seems to cater to those who want plasma quality but LED brightness. If only Sharp had priced the Elite more close to earth, I think it would have been a bigger success. Got off topic with the Elite as I want to state my two cents worth on the VT60. Every commercial review rates the VT60 better than the F8500. I think this is rubbish. The F8500 panel is clearer, gives finer details, and gets brighter while having outstanding black levels. All around better performance. If black level is most important to you and that is your holy grail for a TV, great...buy the VT60 or ZT60....or I will sell you my Sony XBR2....just turn down the backlight and brigtness and you get all the black you desire
If you keep an open mind, you will see the strengths of the F8500 over the VT60. You don't need to be a zombie and follow the crowd. Let your eyes be the judge. Its OK if you like the VT60 over the F8500. Buy what you like! I just happen to like the F8500 over the VT60. BTW, I read on this forum that BB will match internet pricing. I could not get BB to match anything other than Amazon.