I think the results would've been different had the ST been in the mix. Just my personal opinion. I can watch that TV with all the lights on, which indicates to me the ability to watch in sunlight. Actually now that i think of it, I have watched it while the sun was up and have to say that even at a low contrast and brightness setting, i was able to watch no problem. And I think the colors are spot on. I guess that's why cnet gave it it's "highest recommendation EVER". I like the sound of that. SOLD!