Maybe it's just me, but since the best plasmas are already probably 90% or more of OLED's performance, can be had in screen sizes that are 10'' larger, have color that is most likely just as accurate, it's a really tough sell.
Add to that no 4K, and I say ''thanks, but no thanks''. Yes, one could argue that 4K can't be appreciated in a 55'', but for $9,000 I'd want 4K too, 55'' be damned.
Then there's the issue of reliability. Not an unfair concern given the huge production issues seen during the entire OLED birthing process.
Now if someone would like to send me one..... :-)