Bright or not, a showroom's more than enough to check motion performance(and it was dark) , bite me if I can't afford an OLED that costs $9k that's going to get burn-in in a few years. As for the Kuro, are you in a denial that its light output is less than the F8500? An LCD loving friend that I know of bought the 500M and sold it right away because he disliked its dim picture. We all thought Kuro's strengths are not petty things like the light output? My preferences vastly differ from yours because my uses are simply different from yours, so how exactly am I spreading a FUD? If we were talking movies, sure the Kuros and the OLEDs are the kings, but movies aren't even in my radar when it comes to my display purchase.
Gee, the sensitivity meter just hit the fan.