Have not gotten much feedback, but I went and did it yesterday and ordered it. Amazon had it for $2900 and BB for $2899. I prefer BB because I am Elite status and their customer service has been great. When I got my VT50 the Olympics left nasty NBC IR in the screen and BB swapped out the set as their Geek Squad warranty covers IR. So yest BB warranty is pricey, but my BB has treated me very well, and having local delivery and pickup (if an issue) is worth it to me. I missed out on Juro, but want to at least have the current King Of Plasma for a few years. Maybe Samsung will catch up, but not to dis the Sammy fans, but I have not been a huge Sammy or LG fan.