I am currently looking to buy a new 60" for my living room. I will be watching this in the day time and at night. Natural light does come in the room in the day, but the room is very dim at night. I went to a specialty TV store yesterday to look at TV's and asked one of the guys about plasma. I told him i read that the picture quality on plasmas were superior to LCD. He said it depends on the person's viewing preference and environment, but 8 out of 10 times, a person will go with LCD, because of the brightness factor and probably because part of that 20%, the 10% doesn't know what they're talking about. He tried to sell me on the sony xbr65hx950. I don't think this even comes in a 60" version. Anyways, what is everyone's thoughts about the best 60" display for me?