Was it Samsungs freindlier menu system? For example I know that the Samsungs had better ATSC Channel Guides and Tuner amenities for example. Was it Samsungs brighter top end?
Did the consumers themselves make this choice? Or was it because Panasonic started closing down plants, self limiting production? Whilst Samsung was gung ho about challenging Panasonic in plasma land at the time.