Originally Posted by signature
OT: I suppose there are two schools of thought when it comes to selling plasma's (or anything for that matter).
The first school is willing to shrink their margins and make up the difference with quantity (Panasonic, LG, Samsung). I think companies like this are looking to dominate the market. The second school is willing to keep their margins larger, but at the same time they don't need to sell as many (Fujitsu, Mitsubishi, Runco). I think companies like this are less concerned about dominating the market, instead they want to provide a product to cater to those that simply must have the very best (best of course being subjective and image and reputation being everything). Makes me wonder where the Hitachis and Pioneers fit in.
I see the same thing in the auto industry. You have your Toyota (Pioneer) and an off-shot of Toyota, which is Lexus (Pioneer Elite). Some buy Toyota and some buy Lexus. Then again, some buy high end Mercedes (Fujitsu). Some would say there is a big difference between a high end Mercedes and a Lexus and would justify the extra expense, whereas others would say that its just a car, it gets me from point A to B and they buy the Panasonic. I suppose if your mentality is such that you think have to have the best of everything and you perceive Fujitsu to be the best. Then the Fujitsu is isn't a bridge too far regardless of price.
I think that is what Fujitsu is counting on. Those high margin sales.
That is an extremely poor analogy, since Lexus/Toyota even though its cheaper then Mercedes, is still #1 in the world
for reliability and customer satisfaction while Benz just barely managed to make it to the top 5 in the US market. They have so many problems with electronics that they spend more time in the shop then on the road, at least the first year of each release for the last decade+.
I was really looking forward to the Fujitsu 40-series when they announced it last year. But after personally comparing the 42" and 50" to the pioneer elites and panny onyx in two B+M in NY city earlier this year. It was clear that the so called AVM-II is nothing special. In fact it shouldn't be advertised as the superior feature of the display.
It still doesn't know how to deal with SD signals and the HD signal even though gorgeous, still suffers from false contours and tiny (moss) green pixilation in the blacks! The way Fujitsu techs talked about the AVM-II you would think it is the best of the best. The new P50XTA50US "recently announced" should be about the same thing, since they haven't changed the internal processor, just swapped for the 8th gen Panny glass.
Even still I will definitely run into my local Harvey store to see it side by side with the new elites next month, I want to see if the new glass and maybe some AVM tweaks, made an improvement or if the AVM is still dragging them down.
BTW if you wonder why Fujitsu sold most of its PDP stake to Hitachi, they simply can't compete in the plasma markets. Their displays, even though expensive are not the best performers in the high end market place compared to runco, elite, vidikron etc, and definitely not affordable for the mainstream panny, samsung, dell.
So it makes you wonder what market niche are they making their displays for
But all that is just my opinion, and I never impose my opinion onto others, after all we are all free thinking people, right?
Or are we...