i am considering getting either the pioneer or the sony. Saw both at BB. Pioneer looks not quite as sharp as sony. maybe that was set up at bb. Any thoughts on either set. Is pioneer better than sony? Know it is Plasma vs LCD but LCD looked better in this case. Set will be abt 9-10ft from viewing in an evenly lit room. Not much in the way of reflection. Also will get DISH satellite HD. Thoughts greatly appreciated.