I say the new Pioneer 60" tv comming out will not be over 10 retail. That is where or around the FHD1 came out at and then they tumble on down as the year goes on. It could be as low as 6 retail, as some stated.
I know Philips is not in the same league with Pioneer but at 3,500 retail for 63" and if it will show a half way decent picture, i say it will put pressure on the big boys. If the panel sux and the pic quality sux, then no it won't have much affect. 1080p, 63", is alot of tv for 3,500.
Pioneer scalers are good and at the top or up in the top plasmas. So they seem to do sd as good or better than anyone. So i would think the scaler in this next set will be very good.
Where i could be wrong, is if nothing can touch this new Pioneer plasma in black levels, nice contrast, great scalling, no judder, shows a pic in bright sunlight rooms without glare at this size and 1080p, then they probably can bump it up a more(price) and say nothing can touch this panel and we would have to pay the price. The proof is in the pudding and we won't know untill it is in stores sitting next to other high end panels to compare it to. On the other hand, if you set up a Panasonic at half the price or alot cheaper than the Pioneer and the Pioneer does not beat it by a good margin, or for that matter any other name brand that is alot cheaper than this Pioneer, people in the majority will go for the most affordable and still get a great picture.
Pioneer has set the bar high for this panel and let's all hope it is the real deal and especially on things where plasma falls short on. All technoloigies has flaws. It is none perfect yet. If this lives up to the hype, it sounds close to perfection in plasma.