Good call, Mav...Below is a very prompt and direct response to my question on how CNET derived at their recommended 700U Picture Settings:
"Thanks for the kind words. I actually use professional equipment (detailed here: http://reviews.cnet.com/4520-6603_7-5109683-3.html
) to calibrate the TVs to a particular max light output (40ftl), color temp
(6500K) and color level (determined by color bars, test patterns and demonstration material found on an HD signal generator and Digital Video Essentials). It's something I've been doing for years, so I'm glad it worked for your TV across screen sizes.
I can't really recommend a setting for bright rooms (Vivid mode) since I don't calibrate in that kind of environment. As a rule of thumb, take my custom settings and simply bright up the light output (picture control) to combat the ambient light. That should point you in the right direction.
Hope this helps,
Therefore, given their methodology, it makes sense to me why I am fully diggin' their Custom and Cinema Settings...they know what they are doing...I don't...they've been doing it for years...I haven't...unfortunately, he didn't give me a recommended Vivid Settings for Sports as I had hoped but I appreciate him pointing me in a direction.
Much respect to CNET and their Home Theater Editor, David K., for the quick reply.
I too hope this helps...