Having never seen tha Sammy, I would still probably recommend it over the Hitachi (I own the 50" version). HD content (HD-DVD/Blu-ray/HD cable) looks great, but SD is so so and greens are over saturated. I wanted a Sammy but picked up the Hitachi on Black Friday for under a grand so I couldn't pass it up, and in a couple months (waiting on house to be built) it will not be my primary TV. I've had great experiences with Sammy TVs, though never a Plasma. So there, take it for what it's worth.