That's one of the nice features of the Redmere cables. Because they are active cables (pulls a small amount of power from the sink) they can use smaller gauge wires and still deliver full high speed HDMI specs at longer distances. Not to mention that they produce less strain on the connectors because they are lighter and smaller. They are uni-directional though so make sure you install them going in the right direction. The sink end is labeled TV and the other end is labeled Source. You won't damage anything if you reverse the direction, you just won't get a signal.