I have owned and enjoy "high end" audio equipment. My girlfriend told me what she wanted and I bought it for her...She is happy and so am I!!!:
Not every person wants the ultimate resolution but they want something that simply sounds pleasant and good to their ears. My take was that the salesman was a moron...I love the last sentence..."Before you kill yourself, could you please validate my parking".
If those (us) that were into high end audio could take the time to stop and see that high end is not the same to all individuals and to foster their enjoyment in music we would all be better off for it. I would love it if my GF wanted Dynaudio (maybe not$$$) but to her Bose sounds great! Is Bose worth the money? I do not have a great an ultimate answer for that as does nobody else. The value of any system is in the eye of the individual purchasing it. It is not just about Bose marketing. Bose is at least smart enough to market their equipment, Yamaha, Krell, Arcam Cambridge Audio, Bryston,, etc., etc., could but it is their choice not to! The comparisons of Bose to Monster are also pretty atrocious, at least Bose sells an item that has a sound quality, good or bad!
The vehement hate directed towards Bose seems totally uncalled for (none on this thread) because they are filling a niche left empty by our "audiophile" brands! I wish that I would have thought of the idea first! The Bose product has been marketed as something that one strives to "achieve". If their is one thing that people hate, it is success that is not befallen them!
Those that hate Bose can complain all that they want but the fact remains is that Bose has marketed to the ultimate decision maker in most families, the wife/girlfriend, while other companies treat her as if does not exist! Well she does and it if came down to Bose or Krell or my significant other I would compromise as much as possible. I am not a snob nor a hater. Hey, I was in the Air Force and I appreciate democracy and opinions...