Future formats? Are you guy's kidding? What in the world is the matter with all of you? I bought a BD from Circuit City one day (early adoption) and the cashier scanned the disc at $35. She picked up the phone and called her manager to the cash register. I asked why and she replied: "My register is broken." When the manager arrived, he told her there was nothing wrong. She said there must be, it keeps scanning $35. He told her, "Maybe it's a two disc set or something." I told both of them that it was a high resolution format requiring a special player and a HDTV that accepted a 1080P input. She looked at me and said, "You must be rich or something. I wouldn't pay $35 for a DVD player, let alone a movie." Let us all not forget the age old creed of audio-video: People buy value and not quality. AVS Forum and other forum members, as well as audio-videophiles are a different breed. I know many well-off people who buy their DVD's from bootleggers for five bucks. I actually saw one of these movies and I'm quit sure the movie was shot on a movie camera from inside a movie theater! Joe six-pack doesn't have a clue what CODEC's or scaling means. The industry can sell anything as long as it is cheap. 65% of PS3 owner's do not know the unit plays Blu-ray movies. 75% of PS3 owner's don't have a TV that accepts a 1080P signal. An estimated ten million homes in The U.S. will be without TV next February. 50% of the population can't tell the difference between a HD and a SD program. The brands that we write about are like a foriegn language to the average person. Music server's, streaming, etc. If you gave the layman a A/V dictionary, it would make very little difference. DVD-A and SACD's didn't fly because no one in DoDropIN, USA was willing to spend the money for the disc, let alone the player's. It will not matter how well audio and video evolves, the masses will not buy it unless the movies are under twenty bucks and the players are under a hundred bucks....period! One look at the music industry tells it all.